Philips Airfryer

Together with Versuni (the company behind the Philips Airfryer), we launched a campaign on the International Day of Awareness of Food Waste. The idea? Inspire people to get more creative with the forgotten veggies in their fridge, and show them how the Airfryer can help. The result: a bold activation at Utrecht Central Station, complete with a life-sized Airfryer, a bunch of great speakers (including Toine Timmermans, Estée Strooker and Tjon Chen), and a lot of good food saved from the bin.
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I was involved in the full activation: production, PR, influencer collabs (paid and unpaid), and basically making sure the story landed.

MarketingTribune
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